FULL-STACK DIGITAL INFRASTRUCTURE

Slate works quietly.
Your business doesn't have to.

Websites, Ads, SEO, AEO, Brand & Security, built by someone who actually reads the fine print. No jargon, no bloated retainers, just work that moves the needle.

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THEM YOU keywords
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One person, seven disciplines that usually take an agency of twelve.

Web

Websites that don't feel like everyone else's

Fast, custom-coded sites, not another drag-and-drop template. Built to load quick, look sharp on a phone, and actually convert visitors into enquiries.

Social

Social media that sounds like you, not a robot

A content strategy built around what you sell and who you need to reach, then executed end to end, from photography to captions to a posting schedule that all serve one plan.

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Ads & Growth

Google and Meta ads aimed at the right people

Google and Meta campaigns built on real tracking and weekly optimization, not guesswork. You'll always know what's converting and what got cut.

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SEO

Getting found before your competitor does

Technical fixes, on-page structure, and local SEO, so you rank for what people are actually searching, not buried on page three.

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AEO

Getting cited when people ask AI instead of Google

More people ask ChatGPT and Perplexity before they search. I structure your content and site so AI answer engines find you, quote you, and send people your way.

AI AI AI
Brand

An identity that looks like you mean it

Naming, logo direction, colour, and tone, so every touchpoint, from your Instagram bio to your invoice, feels like the same business.

Security

Hardening most agencies skip entirely

HTTPS, secure headers, and hardened logins, plus a plain-English report on what's protected and why. Your site shouldn't be the easiest door in the building.

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Trusted by businesses & built for the future.

whoami?
Hi, I am Foyshal
"Anyone can throw a punch. Few know how to set it up so it lands."
Coach & competitorSpartans Boxing Club Jurong West
Digital Systems Security & CybersecurityDouble Major
Import & ExportDirector of Ops

Slate is run by one person, me, which is exactly the point. No account manager passing your brief down a chain, no junior handling your ad spend while you pay senior rates.

I started my first business at sixteen selling shoes, launched an import and export operation at nineteen that I still help run today as Director of Operations, and co-founded a construction and automation company by twenty. None of it was planned on a whiteboard, it was learned deal by deal. That's why I understand what a startup actually needs, I've been the founder staring at the same problems my clients face now.

My background isn't the usual marketing path either. I'm a double major in Digital Systems Security and Cybersecurity, and I coach boxing. Both taught me the same thing: patience under pressure, and how to spot the opening everyone else walks past. That's how I run every project here: study the business, find the gap, hit it clean.

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Ready to build something they can't ignore?

Prefer to talk it through?

Drop a message on WhatsApp.

Message on WhatsApp Email: foyshal@slate.sg